The eSafety Commissioner (eSafety) is Australia’s independent regulator for online safety and the world’s first government agency dedicated to keeping people safer online. Their purpose is to help safeguard all Australians from online harms and to promote safer, more positive online experiences.

Working for the eSafety Commissioner as a Senior Designer, I have been responsible for the art direction and production of many projects as well as assisting with the design of multiple online resources, integrated campaigns and brand development.

Projects of note include:

• Played a key role in developing comprehensive brand guidelines that simplified the understanding of the complex brand structure. Brand guidelines can be viewed here.

• Art direction and rollout of the Safer Internet Day 2023 annual campaign resulting in unprecedented virtual classroom attendance and remarkable engagement, with the website amassing 5,000 asset downloads and over 17,000 new visitors, making it the biggest Safer Internet Day for eSafety.

• Suite of resources for educators, parents and carers to help children develop their online safety skills in the early to middle primary school years.

• Conducted a thorough brand audit for eSafety’s affiliate brand, BeConnected. This audit identified opportunities for enhancing visual consistency, strengthening audience appeal, and boosting legibility. BeConnected brand audit can be viewed here.

• Led the redesign of eSafety's Frontline Workers online training, improving UI/UX and seamlessly integrating the brand into a new Learning Management System. Awarded the 2023 Platinum LearnX Award for Best eLearning Project.

Since its launch in 2017, the MG Motor brand has grown significantly in Australia, firmly establishing itself in 2021 as a top-10 automotive brand in Australia.

Working for MG Motor as their Design Lead, I have been responsible for the art direction and production of many projects as well as assisting with the design of BAU marketing assets and retail campaigns.

My projects of note included:

- Art direction of Drive Car of the Year OOH campaign

- Developing new model launch creative and assets for use across multiple channels

- Art direction and development of multiple retail campaigns that drove high levels of sales activity

- Worked closely with our Agencies to develop style guides for MG social media accounts to create a unique, and importantly consistent look and across all accounts. Guidelines can be viewed here

- Facilitated the rollout of the 2021 brand refresh

Primary stakeholder in the global rebranding of HotelsCombined.

My role in the project included:
- Consulting on branding direction
- Defining brand architecture
- Development of brand guidelines
- Art direction of new design assets/advertising
- Project management of asset roll out

Brand guidelines can be viewed online here.

Report concepts for the NSW Government based on their new masterbrand system, making complex information accessible and engaging while aligning with their latest brand guidelines.

Smartgroup Corporation is an ASX 200 listed company specialising in salary packaging, novated leasing, fleet management, share plan administration and payroll services.

As a Senior Designer at Smartgroup, I have led the art direction and production of high-profile projects, ensuring alignment with the company’s strategic goals. 

Key achievements include delivering a company-wide brand refresh, which enhanced brand recognition and ensured consistency across all platforms, from digital channels to print.

Additionally, I designed the corporate annual reports, combining strategic storytelling with polished visuals to effectively communicate business performance and build shareholder confidence.

FleetPartners is an ASX-listed vehicle fleet leasing, management, and financial services group, serving corporate and consumer clients in Australia and New Zealand.

As Graphic Design Lead for FleetPartners, I led the design and art direction of their ‘Innovate’ Reconciliation Plan. The design champions and honours the commissioned First Nations artwork by integrating its vibrant elements throughout the document, ensuring its cultural significance is celebrated. 

Careful consideration was given to presenting the artwork respectfully, maintaining its integrity and acknowledging the artist’s vision. This approach reinforced the plan’s commitment to reconciliation and cultural awareness while delivering a cohesive, visually engaging design.

Evergreen is one of the oldest leading Australian owned cruise and touring companies helping over 80,000 Australians to Discover the World for the past 40 years.

Working for Evergreen as the Senior Graphic Designer, I was responsible for the art direction and production of long-form product brochures well as assisting with the design of BAU marketing assets across multiple mediums and touch points.

My projects of note included:
- Art direction and design of quarterly Explorer Magazine
- Refining the look and feel of product brochures - fonts, typography, iconography and images were all given a refresh to elevate and modernise the brand

A company of Smartgroup Corporation, Smartsalary is one of Australia's largest outsourced salary packaging companies, servicing more than 200 organisations across multiple industry sectors.

Brand Refresh

The aim of the brand refresh was to overhaul Smartsalary’s marketing collateral to increase customer engagement without losing brand recognition. The challenge was to push the brand forward and ensure that all brand and marketing assets looked fresh and engaging while reflecting Smartsalary’s value and market positioning.

This was achieved by introducing new imagery that focuses on customers enjoying the benefits of Smartsalary’s product offerings. Resulting in collateral being more immersive and fostering a personal, more relatable point of view for the customer. A graphic device was also introduced to reinforce Smartsalary’s branding when applied across multiple channels and touchpoints. The ‘pointer’ device is designed to draw attention and lead the viewer’s eye to a particular point in the overall messaging. 

The typography was refined to more structured applications and the restrictive colour palette was expanded upon to give more vibrancy to the marketing collateral.

Brand development for HelloCars.com.au – HelloCars is a Sydney-based start-up that gives Australians a safer, more convenient and better-value way to buy and sell used cars, without the hassle.

The brand was created to be fun, approachable and playful – the opposite of automotive industry perceptions.

You can view the website here.

View brand guidelines here.

A company of Smartgroup Corporation, Smartfleet is a leading provider of fleet management and related services to Australian businesses of all shapes and sizes.

Projects of note for Smartfleet included:

• Brand refresh: Design and rollout of marketing assets based on newly developed brand guidelines


• UX and UI design for a Pool Vehicle Booking System: a desktop platform designed to centralise the management and booking of fleet pool vehicles. In addition to designing the interface, I developed a comprehensive Design System to ensure all future project modifications adhere to a consistent and standardised visual design. The Design System can be viewed online here .

Working in a freelance capacity to assist the Marketing team at Maserati Australia & New Zealand with BAU print ad requirements, as well as their media kit, event invitations and branding for limited-edition vehicles.

Online brochure to showcase the new Aston Martin Vanquish. Promoted via eDM campaign to current Aston Martin client base across Australia.

Brochure can be viewed online here.

Created whilst employed at Trivett Automotive Group.

A company of Smartgroup Corporation, Smartleasing is one of the largest providers of novated leases in Australia, servicing medium to large organisations in the not-for-profit, government, health and corporate sectors.

Brand Refresh

The aim of the brand refresh was to overhaul Smartleasing’s marketing collateral to increase customer engagement without losing brand recognition. The challenge was to push the brand forward and ensure that all brand and marketing assets looked fresh and engaging while reflecting Smartleasing’s value and market positioning.

This was achieved by introducing new imagery that focuses on customers enjoying the benefits of Smartleasing’s product offerings. Resulting in collateral being more immersive and fostering a personal, more relatable point of view for the customer. A graphic device was also introduced to reinforce Smartleasing’s branding when applied across multiple channels and touchpoints. The ‘pointer’ device is designed to draw attention and lead the viewer’s eye to a particular point in the overall messaging. 



The typography was refined to more structured applications and the restrictive colour palette was expanded upon to give more vibrancy to the marketing collateral.

Advertising and Promotions

Creative direction and execution of monthly deal-based automotive promotions for Smartleasing clients. Creative is rolled out across multiple channels including display advertising, eDMs, social and print advertising.

Product brochures for Outbrain, a platform that enables marketers to leverage their content across the entire customer journey to drive results.

Initially, my role was to build on the bare-bones branding and provide them with a look and feel for the APAC region.



This later evolved into assisting their US-based design team with case studies, one-page sell sheets and white papers.

Eclipx Group (now FleetPartners) is an ASX listed vehicle fleet leasing, fleet management and diversified financial services group. It supplies, finances and manages vehicles on behalf of corporate customers and consumers in Australia and corporate and SME customers in New Zealand.

Working for Eclipcx Group in a freelance capacity, I have been responsible for the art direction and production of many projects as well as assisting with the design of BAU marketing assets.

Projects of note include:
- UI design of the Careers section of the website which included a strong focus on usability across mobile devices.
- Art direction and rollout of the new employee Welcome Kit.

Brand development for Maestro Global Travel - a newly established travel company specialising in luxury business and leisure travel.

The brief was to create a sleek and professional logo to reflect the sophistication of their clients.

Brand guidelines can be viewed online here.

I developed the style guide and provided art direction for a pitch deck for Rayven. Working with the existing logo, I created a style guide and branding assets to help Rayven achieve a more cohesive visual identity.

Rayven is a codeless platform for deploying IoT (Internet of Things), machine learning, and predictive analytics solutions.

Creative direction, copywriting and production across all promotional assets for Osso, an upmarket steak restaurant with 2 locations in Western Sydney. 



Assets produced included promotional materials across various touchpoints such as menus, direct marketing pieces and social media.

Branding design fro ACP Accounting & Co. - a boutique accounting firm servicing high net-worth clients. 



The brief was to create a high-end, sleek and professional logo that uses a colour palette to reflect strength and trustworthiness.

Logo design for Vivid School of Music.

The logo was designed to reflect Vivid’s bright and welcoming learning environment.