Since its launch in 2017, the MG Motor brand has grown significantly in Australia, firmly establishing itself in 2021 as a top-10 automotive brand in Australia.

Working for MG Motor as their Design Lead, I have been responsible for the art direction and production of many projects as well as assisting with the design of BAU marketing assets and retail campaigns.

My projects of note included:

- Art direction of Drive Car of the Year OOH campaign

- Developing new model launch creative and assets for use across multiple channels

- Art direction and development of multiple retail campaigns that drove high levels of sales activity

- Worked closely with our Agencies to develop style guides for MG social media accounts to create a unique, and importantly consistent look and across all accounts. Guidelines can be viewed here

- Facilitated the rollout of the 2021 brand refresh